• La stratégie d'internationalisation ne s'agit plus simplement l'élargissement des nouveaux marché, mais implique tous les fonctions au sein de l'entreprise : la production, le finance, le DHR, le marketing ainsi que la fonction logistique. Il se pose sur une démarche systématique où chaque fonction est lié et indispensable pour l'élaboration et le déploiement des stratégies d'internationalisation. Confronté à une baisse de consommation de vin en France, les négociants de vin de Bordeaux recherchent des nouveaux débouchés pour améliorer leur chiffre d'affaires. La Chine, où rencontre une forte croissance de la demande des vins devient une opportunité. Comment pérenniser les exportations des vins vers la Chine ? Quelles stratégies mise en oeuvre ?

  • This book presents two collaborative prediction approaches based on contextual representation and hierarchical representation, and their applications including context-aware recommendation, latent collaborative retrieval and click-through rate prediction. The proposed techniques offer significant improvements over current methods, the key determinants being the incorporated contextual representation and hierarchical representation. To provide a background to the core ideas presented, it offers an overview of contextual modeling and the theory of contextual representation and hierarchical representation, which are constructed for the joint interaction of entities and contextual information. The book offers a rich blend of theory and practice, making it a valuable resource for students, researchers and practitioners who need to construct systems of information retrieval, data mining and recommendation systems with contextual information.

  • This book reviews the potential mechanisms in arbuscular mycorrhizas (AMs), in the hope that this can help arbuscular mycorrhizal fungi (AMF) to be more used efficiently as a biostimulant to enhance stress tolerance in the host plants. AMF, as well as plants, are often exposed to all or many of the abiotic and biotic stresses, including extreme temperatures, pH, drought, water-logging, toxic metals and soil pathogens. Studies have indicated a quick response to these stresses involving several mechanisms, such as root morphological modification, reactive oxygen species change, osmotic adjustment, direct absorption of water by extraradical hyphae, up-regulated expression of relevant stressed genes, glomalin-related soil protein release, etc. The underlying complex, multi-dimensional strategy is involved in morphological, physiological, biochemical, and molecular processes. The AMF responses are often associated with homeostatic regulation of the internal and external environment, and are therefore critical for plant health, survival and restoration in native ecosystems and good soil structure.

  • This SpringerBrief offers two concrete design examples for traffic offloading. The first is an optimal resource allocation for small-cell based traffic offloading that aims at minimizing mobile users' data cost. The second is an optimal resource allocation for device-to-device assisted traffic offloading that also minimizes the total energy consumption and cellular link usage (while providing an overview of the challenging issues). Both examples illustrate the importance of proper resource allocation to the success of traffic offloading, show the consequent performance advantages of executing optimal resource allocation, and present the methodologies to achieve the corresponding optimal offloading solution for traffic offloading in heterogeneous cellular networks. The authors also include an overview of heterogeneous cellular networks and explain different traffic offloading paradigms ranging from uplink traffic offloading through small cells to downlink traffic offloading via mobile device-to-device cooperation.
    This brief is an excellent resource for postgraduate students studying advanced-level topics in wireless communications and networking.  Researchers, engineers and professionals working in related fields will also find this brief a valuable resource tool. 

  • While the basic principles of personalized medicine and pharmacogenomics has been covered by numerous texts, there are none to date that focuses on the specific tests themselves that are in current clinical practice and those that are being proposed for implementation in the near future. Pharmacogenomic Testing in Current Clinical Practice: Implementation in the Clinical Laboratory focuses almost entirely on the specifics of each test that is needed to implement these tests into a clinical laboratory. This volume presents the first compilation of the tests currently in routine clinical use. The chapter authors of this unique and invaluable title comprise a range of renowned authorities and investigators who have conducted the essential clinical trials necessary to justify pharmacogenomic testing today. The book is divided into four parts: Basic Concepts, Specific Pharmacogenomic Targets, Drugs that Cause Delayed Hypersensitivity, and Miscellaneous Drugs. Each author provides a pharmacologic background on the target drug, the need for pharmacogenomic testing, and how results can be translated into clinical decisions. Where appropriate, case studies are given to illustrate typical clinical scenarios. An extensive bibliography is provided so that the reader can refer to the original studies. This well-designed resource will appeal to clinical laboratory directors who are contemplating or assigned the task of establishing a pharmacogenomics laboratory and a wide range of clinicians who must interpret results of testing. Focused and immensely useful, Pharmacogenomic Testing in Current Clinical Practice: Implementation in the Clinical Laboratory is a timely and outstanding contribution to the literature and will be instrumental in defining this rapidly growing field.

  • This book focuses on AdS3/CFT2, addressing different aspects of this correspondence in field theory and in gravity, including entanglement entropy, higher genus partition function, and conformal block. Holographic entanglement entropy is an important area in holographic and quantum information, which implies a deep relation between geometry and quantum entanglement. In this book, the authors use holographic entanglement entropy as a tool to investigate AdS3/CFT2. They study the entanglement entropy at high temperature in field theory and in holographics, and show that the results match each other in classical and one-loop order. In the AdS3/CFT2 system, they examine in detail the correspondence, exploring the higher genus partition function, entanglement entropy in a general system and conformal block, and they find good correspondence in field theory and gravity. The result strongly supports AdS3/CFT2 correspondence. In addition, they develop several important techniques in 2d CFT and 3d gravity, which also offer inspiration for other fields.

  • "De Chair et de Feu" est une allusion à un poème licencieux anonyme de la Dynastie Tang (vers 850) qui utilise la métaphore"son épée de chair et de feu" pour désigner le sexe d'une sorte de Casanova de l'époque auquel aucune femme ne résiste. Deux albums paraîtront en janvier et mars 2011 qui explorent deux faces différentes de l'érotisme Chinois classique:
    - la force et le pouvoir dans le Livre I: L'ombre du Yang - la douceur et la ruse dans le Livre II: L'éclat du Yin.
    Le Livre I regroupe 3 histoires de 14 à 18 pages qui mêlent combats et érotisme:
    Dans "La Fleur des Batailles", un roi-guerrier apprend qu'il pousse aux confins du royaume voisin une fleur qui ne fleurit que tous les mille ans et prend alors la forme d'une jeune fille exceptionnellement belle. Il n'aura de cesse de mettre la main sur ce prodige, au péril de sa vie et de sa raison.
    "Crépuscule" raconte la dernière bataille livrée par les troupes du roi de Wu alors qu'il s'abandonne dans les bras d'une espionne envoyée par son rival. Dans "La renarde et le tigre", une des concubines d'un empereur sanguinaire sauve la vie d'un brigand au grand coeur qui lui offre en échange la liberté dont elle rêvait.

  • Sun Wukong, par trois fois, abat la Démone au Squelette Blanc Sun Wukong san da Baigujing est l'un des épisodes les plus célèbres du fameux roman fantastique de Wu Chengen, Xi Youji ou Le Pèlerinage en occident. II met en scène, avec une verve poétique, le combat acharné qui oppose la cruelle Démone au squelette blanc à Sun Wukong, notre intrépide "Singe Roi". Vous retrouverez vos héros dans les autres épisodes : Sun Wukong sème la pagaille au Palais céleste (Sun Wukong da nao tiangong, et Le vrai et le faux Beau Roi des Singes (Zhen jia Meihouwang.
    Incontournable premier roman mythologique de Wu Chengen, ce livre mêle avec talent des personnages historiques à d'hilarants êtres fabuleux, divins ou démoniaques. De ses circonstances cocasses ou burlesques, il résume présomption, vanité, maladresse, faiblesses... - tous les "péchés capitaux" - des hommes et des dieux, des bêtes et des démons... Véritable "divine comédie" à la chinoise. Il touche à tous les domaines du monde chinois de l'époque, aussi bien histoire, société, astronomie, géographie, qu'alchimie, numérologie, astrologie, géomancie, religion...
    Et reflète les courants primordiaux de la pensée chinoise ancienne : confucianisme, taoïsme et bouddhisme chinois, ou le bouddhisme tout court... à l'instar du Yi jing, les sages peuvent y trouver la sagesse et les bons y trouver la bonté ! Parfait ouvrage à aborder par les apprenants de la langue chinoise dès leur première année d'étude, la structure simple de ses phrases scénarise un vocabulaire de base et la variété de ses tableaux en font un merveilleux support pédagogique.

  • This book provides a comprehensive overview of the benefits of biofertilizers as an alternative to chemical fertilizers and pesticides.Agricultural production has increased massively over the last century due to increased use of chemical fertilizers and pesticides, but these gains have come at a price. The chemicals are not only expensive; they also reduce microbial activity in agricultural soils and accumulate in the food chain, with potentially harmful effects for humans. Accordingly, it is high time to explore alternatives and to find solutions to overcome our increasing dependence on these chemicals.
    Biofertilizers, which consist of plant remains, organic matter and microorganisms, might offer an alternative. They are natural, organic, biodegradable, eco-friendly and cost-effective. Further, the microbes present in the biofertilizers are important, because they produce nutrients required for plant growth (e.g., nitrogen, phosphorus, potassium), as well as substances essential for plant growth and development (e.g., auxins and cytokinins). Biofertilizers also improve the physical properties, fertility and productivity of soil, reducing the need for chemical fertilizers while maintaining high crop yield. This makes biofertilizers a powerful tool for sustainable agriculture and a sustainable environment.
    The book covers the latest research on biofertilizers, ranging from beneficial fungal, bacterial and algal inoculants; to microbes for bioremediation, wastewater treatment; and recycling of biodegradable municipal, agricultural and industrial waste; as well as biocontrol agents and bio-pesticides. As such, it offers a valuable resource for researchers, academics and students in the broad fields of microbiology and agriculture.

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