Bad writing can't be blamed on the Internet, or on 'the kids today'. Good writing has always been hard: a performance requiring pretense, empathy, and a drive for coherence. In The Sense of Style, cognitive scientist and linguist Steven Pinker uses the latest scientific insights to bring us a style and usage guide for the 21st century. What do skilful writers know about the link between syntax and ideas? How can we overcome the Curse of Knowledge, the difficulty in imagining what it's like not to know something we do? And can we distinguish the myths and superstitions from rules that enhance clarity and grace? As Pinker shows, everyone can improve their mastery of writing and their appreciation of the art (yes, 'their').
Oneof the world''s greatest contemporary thinkers and author of The Better Angels of Our Nature (described by Bill Gates as ''the most inspiring book I have ever read'') shows how to think afresh about the human condition and to meet the challenges that confront usbr>br>Is modernity really failing? Or have we failed to appreciate progress and the ideals that make it possible?br>br>If you follow the headlines, the world in the 21st century appears to be sinking intochaos, hatred, and irrationality. Yet Steven Pinker shows that this is an illusion - a symptom of historical amnesia and statistical fallacies. If you follow the trendlines rather than the headlines, you discover that our lives have become longer, healthier, safer, happier, morepeaceful, more stimulating and more prosperous - not just in the West, but worldwide. Such progress is no accident: it''s the gift of a coherent and inspiring value system that many of us embrace without even realizing it. These are the values of the Enlightenment: of reason, science, humanism and progress.br>br>The challenges we face today are formidable, including inequality, climate change, Artificial Intelligence and nuclear weapons. Butthe way to deal with them is not to sink into despair or try to lurch back to a mythical idyllic past; it''s to treat them as problems we can solve, as we have solved otherproblems in the past. In making the case for an Enlightenment newly recharged for the 21st century, Pinker shows how we can use our faculties of reason and sympathy to solve the problems that inevitablycome with being products of evolution in an indifferent universe. We will never have a perfect world, but - defying the chorus of fatalism and reaction - we can continue to make it a better one.>