Entreprise, économie & droit

  • Anglais Perfect CV

    Max Eggert

    Bestselling Perfect CV is essential reading for anyone who's applying for jobs. Written by a leading HR professional with years of experience, it explains what recruiters are looking for, gives practical advice about how to show yourself in your best light, and provides real-life examples to help you improve your CV. Whether you're a graduate looking to take the first step on the career ladder, or you're planning an all-important job change, Perfect CV will help you stand out from the competition.

    The Perfect series is a range of practical guides that give clear and straightforward advice on everything from getting your first job to choosing your baby's name. Written by experienced authors offering tried-and-tested tips, each book contains all you need to get it right first time.

  • Anglais Saving The Sun

    Gillian Tett

    For more than a decade, Japan's dismal economy - which has bounced from deflationary collapse to fitful recovery and back to collapse - has been the biggest obstacle to economic growth. Why has the world's second largest economy been unable to save itself? Why has a country, whose financial might in the 1980s was the most feared force on the globe, become the sick man of the world economy? Saving the Sun answers these questions and more in the riveting and remarkable story of Long Term Credit Bank, one of the world's most respected financial institutions, and its attempts to transform itself into a Western-style bank and reconcile the cultural gulf that still exists between Japan and the international banking community.'Smart and engaging-it's a riveting tale with important insights into Japan's culture and its sclerotic system.' BusinessWeek'Saving the Sun is not simply about the fate of one Japanese bank. It is about the clash of two visions of finance-and how hard it is to reconcile them.' The Wall Street Journal Europe

  • THIS HAS HAPPENED BEFORE.

    The current financial crisis has only one parallel: the Wall Street Crash of 1929 and subsequent Great Depression of the 1930s, which crippled the future of an entire generation and set the stage for the horrors of the Second World War. Yet the economic meltdown could have been avoided, had it not been for the decisions taken by a small number of central bankers.

    In Lords of Finance, we meet these men, the four bankers who truly broke the world: the enigmatic Norman Montagu of the bank of England, Benjamin Strong of the NY Federal Reserve, the arrogant yet brilliant Hjalmar Schacht of the Reichsbanlk and the xenophobic Emile Moreau of the Banque de France. Their names were lost to history, their lives and actions forgotten, until now. Liaquat Ahamed tells their story in vivid and gripping detail, in a timely and arresting reminder that individuals - their ambitions, limitations and human nature - lie at the very heart of global catastrophe.

  • Confidence lies at the heart of civilization. Everything about an economy, a society, an organization or a team depends on it. Every investment and decision we make is based on whether we can trust ourselves, and others, to accomplish what has been promised. Confidence determines whether our steps are tiny and tentative or big and bold.



    Using company case studies of over 1000 companies, Rosabeth Moss Kanter identifies the patterns distinguishing the dynamics of failure and success in a variety of different arenas ranging from private organizations and businesses to high schools and governments.

  • Too many start-ups don't make the grade - what makes a successful business take off?

    Starting a new business is exciting, but there are many traps for the unwary. Some would-be entrepreneurs stick so firmly to their step-by-step guides that they don't see what's really going on. Others become so obsessed with potential problems they lose sight of the bigger picture. What they really need, according to serial entrepreneur Norm Brodsky, is a mindset that will help them to stay focussed on the real goals and grab opportunities whenever they arise. He calls it 'the knack'. It's helped him to build eight phenomenally successful companies, and in this book he uses stories of real companies facing real challenges to show you how to develop it too.

  • Eduardo Saverin and Mark Zuckerberg - an awkward maths prodigy and a painfully shy computer genius - were never going to fit in at elite, polished Harvard. Yet that all changed when master-hacker Mark crashed the university's entire computer system by creating a rateable database of female students. Narrowly escaping expulsion, the two misfits refocused the site into something less controversial - 'The Facebook' - and watched as it spread like a wildfire across campuses around the country, along with their popularity.

    Yet amidst the dizzying levels of cash and glamour, as silicon valley, venture capitalists and reams of girls beckoned, the first cracks in their friendship started to appear, and what began as a simple argument spiralled into an out-and-out war. The great irony is that Facebook succeeded by bringing people together - but its very success tore two best friends apart.

  • Whether you know him as El Amigo, the Banana Man, the Gringo, or simply Z - whether you even know him at all - Sam Zemurray lived one of the greatest untold American stories of the last hundred years.



    A tough, uneducated Russian Jew who found himself and his fortune in turn-of-the-century New Orleans, Zemurray built a fruit-selling empire hustling rotting fruit to market to eke out the slimmest profit, to eventually become a backchannel kingmaker and capitalist revolutionary. The Fish That Ate the Whale spans the transition from Old-World business to New-: from privateer adventurers seeking fortunes in remote frontiers, to buccaneers of high finance and wars fought with media, no-bid contracts, and necessary illusions.

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    Part of what makes this book so remarkable - and its dubious hero so compelling - is the almost invisible ease with which Cohen's threads intertwine to create a larger pattern that seems so obvious once you step back to see it. Z's story spans the birth of modern foreign relations, the creation of the CIA, smuggling dispossessed Jews out of Europe, the invention of Israel, corporate espionage, the Bay of Pigs, political assassination, and the unspoken motives of the Cold War. It is a twentieth-century epic, and standing at its core is a man unlike any we've seen before or since, who, for good or ill, looked at what was, but saw only what was possible.

  • In The Deviant's Advantage, Ryan Mathews and Watts Wacker demonstrate how ideas create increasingly profitable markets as they move from The Fringe, to the Edge, to the Realm of the Cool, to the Next Big Thing, to Social Convention. The book tracks the products and people haunting the fringes of sex, science, art, language, faith, war and marketing, branding and macro-economics. Tomorrow's commercial success is an obsession in the mind of today's deviant. Las Vegas is a perfect example: it morphed from a bus stop in the desert to a neon 'Sin City' and finally into a family vacation destination. In 1945 a handsome, murderous sociopath called Benny 'Bugsy' Siegel decided to build a luxury gambling oasis in the desert. At the time, Las Vegas was a crossroads in the middle of the desert. Siegel understood the emerging desire for escape in the American psyche - and out of nothing, created what became an enormous gambling haven. Las Vegas has now transformed itself into a gigantic family-oriented theme park, albeit one with slots and roulette wheels. It's become a holiday destination for the entire family, not just a place that fathers sneak off to. Las Vegas moved from the Fringe (Bugsy's original vision), to the Edge (the first hotel), to the Realm of the Cool (where everyone wanted to go), to the Next Big Thing (where everyone went), to Social Convention.

  • In The Deviant's Advantage, Ryan Mathews and Watts Wacker demonstrate how ideas create increasingly profitable markets as they move from The Fringe, to the Edge, to the Realm of the Cool, to the Next Big Thing, to Social Convention. The book tracks the products and people haunting the fringes of sex, science, art, language, faith, war and marketing, branding and macro-economics. Tomorrow's commercial success is an obsession in the mind of today's deviant. Las Vegas is a perfect example: it morphed from a bus stop in the desert to a neon 'Sin City' and finally into a family vacation destination. In 1945 a handsome, murderous sociopath called Benny 'Bugsy' Siegel decided to build a luxury gambling oasis in the desert. At the time, Las Vegas was a crossroads in the middle of the desert. Siegel understood the emerging desire for escape in the American psyche - and out of nothing, created what became an enormous gambling haven. Las Vegas has now transformed itself into a gigantic family-oriented theme park, albeit one with slots and roulette wheels. It's become a holiday destination for the entire family, not just a place that fathers sneak off to. Las Vegas moved from the Fringe (Bugsy's original vision), to the Edge (the first hotel), to the Realm of the Cool (where everyone wanted to go), to the Next Big Thing (where everyone went), to Social Convention.

  • Gary Rivlin tells the story of Ron Conway, the man who has placed more bets on Internet start-ups than anyone eise in Silicon Valley. Conway is a reader-friendly way into the realm of angel financing, where independently wealthy investors link up with companies just as they are being born. King of the Angels takes you into this fascinating world on the edges of the financial universe, where the pace is frantic, the story lines are rich, and every moment is perilous.

  • The Electric Kool-Aid Acid Test for our own age, the story of a dreamer who turned American media upside down--and suffered the consequences Louis Rossetto had no money, no home, no job. Five years later he owned the hottest magazine in America and was poised to become an international tycoon, with America's most powerful financiers by his side.
    Rossetto was the founder and editor of Wired, whose hyperactive Day-Glo pages proclaimed that every American institution was obsolete. Instantly, Wired, was everywhere--on television, passed around the halls of Congress, displayed in the office of the president of the United States. Wired,'s headquarters in San Francisco became a pilgrimage site for everybody who wanted to be at the white-hot center of the digital revolution. Not since the early days of Jann Wenner and Rolling Stone had anybody so brilliantly channeled the enthusiasms of his era.
    But this was only the beginning. Wired cast an uncanny spell, creating a feedback loop that grew stunningly out of control. Wired,'s online site, HotWired, designed and sold the first banner advertisements for the World Wide Web, unleashing a commercial frenzy. Wired, reached for empire, with a book-publishing company, a broadcast division, and foreign editions all over the globe. But as the market's enthusiasm outstripped the limits of reason, Rossetto faced a battle over the fate of Wired that would prove the ultimate test of his radical ideas.
    Gary Wolf, one of Wired,'s most popular writers, takes no prisoners in this insider's account, telling a story that is alternately thrilling, hilarious, heartbreaking, and absurd. Now that bumper stickers read-ing please god-just one more bubble have been sighted on the highways of California, Wired--A Romance goes beyond the dot.com clichés and paints a deeply affecting portrait of the boom.
    From the Hardcover edition.

  • Anglais Switch

    Dan Heath Chip Heath

    We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback.

    But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful new book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour. Illustrating their ideas with scientific studies and remarkable real-life turnarounds - from the secrets of successful marriage counselling to the pile of gloves that transformed one company's finances - the brothers Heath prove that deceptively simple methods can yield truly extraordinary results.
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  • The new book from the bestselling authors of 'The Beermat Entrepreneur' and 'The Boardroom Entrepreneur'. For everyone who knows they have to sell, but is afraid of the process, and for anyone who does sell, and is determined to make sales more than just an extra but a key part of their business strategy.

  • Anglais The Long Tail

    Chris Anderson

    What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers?

    In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. As our world is transformed by the Internet and the near infinite choice it offers consumers, so traditional business models are being overturned and new truths revealed about what consumers want and how they want to get it.

    Chris Anderson first explored the Long Tail in an article in Wired magazine that has become one of the most influential business essays of our time. Now, in this eagerly anticipated book, he takes a closer look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new producers, new e-tailers, and new tastemakers. He demonstrates how long tail economics apply to industries ranging from the toy business to advertising to kitchen appliances. He sets down the rules for operating in a long tail economy. And he provides a glimpse of a future that's already here.

  • Leading brand consultants Alan Siegel and Irene Etzkorn show you how to conquer complexity and bring clarity to business and daily life. Fans of Intuition Pumps or The Art of Thinking Clearly will find this book indispensable to clearing clutter from their minds and their working lives.



    For four decades, Alan Siegel and Irene Etzkorn have been on the frontlines of the battle to make things simple. They have consulted with Xerox, American Express, 3M, the U.S. Air Force, the IRS, and many others to simplify their processes, their offerings, everything they do - with dramatic results for these businesses and the customers they serve.



    Siegel and Etzkorn believe in simplicity as a philosophy, a guiding principle, and a way of life, but they have learned firsthand that it's not so simple to make things simple - it demands a commitment to clarity, honesty, discipline, and intelligence. Three things, the authors believe, can be said with certainty: 1) simplicity works; 2) it is accessible to all of us; and 3) we've never needed it more than we do today.



    These three principles are at the core of SIMPLE, a book that will expose the overly complex things you do, reveal the reasons why you do them, and make it harder for you to keep on doing them.

  • Anglais Money

    Felix Martin

    What is money, and how does it work?



    The conventional answer is that people once used sugar in the West Indies, tobacco in Virginia, and dried cod in Newfoundland, and that today's financial universe evolved from barter.



    Unfortunately, there is a problem with this story. It's wrong. And not just wrong, but dangerous.

    Money: the Unauthorised Biography unfolds a panoramic secret history and explains the truth about money: what it is, where it comes from, and how it works.



    Drawing on stories from throughout human history and around the globe, Money will radically rearrange your understanding of the world and shows how money can once again become the most powerful force for freedom we have ever known.

  • From the former Treasury Secretary, the definitive account of the unprecedented effort to save the U.S. economy from collapse in the wake of the worst global financial crisis since the Great Depression On 26 January, 2009, during the depths of the financial crisis and having just completed five years as President of the Federal Reserve Bank of New York, Timothy F. Geithner was sworn in by President Barack Obama as the seventy-fifth Secretary of the Treasury of the United States. Now, in a strikingly candid, riveting, and historically illuminating memoir, Geithner takes readers behind the scenes during the darkest moments of the crisis. Swift, decisive, and creative action was required to avert a second Great Depression, but policy makers faced a fog of uncertainty, with no good options and the risk of catastrophic outcomes.



    Stress Test: Reflections on Financial Crises takes us inside the room, explaining in accessible and forthright terms the hard choices and politically unpalatable decisions that Geithner and others in the Obama administration made during the crisis and recovery. He discusses the most controversial moments of his tenures at the Federal Reserve Bank of New York and at the Treasury, including the harrowing weekend Lehman Brothers went bankrupt; the searing crucible of the AIG bonuses controversy; the development of his widely criticized but ultimately successful plan in early 2009 to end the crisis; the bracing fight for the most sweeping financial reforms in seventy years; and the lingering aftershocks of the crisis, including high unemployment, the fiscal battles, and Europe's repeated flirtations with the economic abyss.



    Geithner also shares his personal and professional recollections of key players such as President Obama, Ben Bernanke, Hank Paulson, and Larry Summers, among others, and examines the tensions between politics and policy that have come to dominate discussions of the U.S. economy. An insider's account of how the Obama administration saved the economy but lost the American people, Stress Test reveals a side of Timothy Geithner that only few have seen.

  • Draws on a three-year brain-scan study of people from around the world to shed new light on what stimulates interest in a product and compels us to buy it, refuting common assumptions and myths about the marketing of a product.

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